Joseph Hillman, Little Red Plane Design

I met Joe Hillman on my Boston and Providence trip. He is a graphic designer and I loved his story about how the company got its name. An innovative name and story behind the name is a great way to differentiate your business in the market place.

Not only is it memorable, but just like with Joe, he lit up when he first shared the story with me – it conveyed the passion and revealed more about him as a person – and owner of the business.

What story do you have to share with the world? Are you conveying it?